April 12, 2007
I’m so surprised. I was just expecting one notebook but a whole box? Wow. I am already thinking what I can use for each items. I’m learning Polish so the one ring flash cards are very helpful. I got my work cut out for me this weekend of fun!
I spoke with Jason yesterday and learn a little bit about Atoma. The product was first realized in 1948 and it hadn’t caught on in the States until recently. Myndology has been selling the Atoma disc only in the last two years. The back of the cover still bears the Mindbinders which Duffy and Partners later revised to Myndology. The quality of paper and line seems to be very good; on par with Levenger and better then the Rollabind Notebooks from Staples. What I’m amazed is that the ring/disc has a slightly smaller circumference compared to the smallest of the Circa disc 1/2″ and yet it manages to hold the same amount of paper. The ring/disc has a wider band than the Circa Rolla and seems to grip onto the paper more tightly. The mushroom head also seems to latch onto the paper. As with any design, there are give and takes. I would say that the Atoma would fall more towards the Ring spectrum of the design because of the wide band. Where as I see the Circa and Rolla more of a disc, with a narrower band width.
Wow what amazes me is that the Myndology/atoma mushroom shape can fit into the Circa Rolla disc and vice versa. The space between the disc/ring are equal distant but their starting point is not! So it’s like when you button your shirt without checking and see that it is mismatched. (Photo to follow.) This is fixable in the new punch that Myndology will product this summer, I hope that it will align with the Circa Rolla. Myndology letter size (8×10 inches approx.) has ten rings versus the other’s eleven discs. However, both of the junior size of the Circa Rolla and Myndology has eight rings!! So they do align but the Myndology page is slightlywider then the Circa Rolla. Which means that the Circa rolla pages can fit into a Myndology but not the other way around. That being said, I think there are potential for a truly personal notebook in these three or four systems where you can choose, mix and match because the disc/ring is a single unit, not bound by a predetermine length, that is a notebook can be made by the sum of it’s parts. As long as the mushroom shapes are inter- changeable between ring/disc systems, I don’t see why you can’t use a punch from Circa or Rolla right now (until Myndology makes one) and clear pretty color rings of the Myndology/atoma? For example, earlier I had a drawing to modify the Real Simple Orange cover, well now I can use the orange Myndology rings to bind them in matching color. I don’t know if consumers can purchase just the rings from Myndology, but I think this would be very useful because I wouldn’t want to disassemble my Myndology notebook for parts. I’ll go so far as to say that you can even assemble a notebook with alternating ring/disc, one of Atoma and Circa Rolla, as long as they are fairly similar in size. Really, that was one of my main and major concern about these disc/rings. I’ve heard that it’s not compatible many times and didn’t know why. Now I think that their incompatibility is slight and can be over come. It might take a little bit of moding but it should work together. (I will try out this experiment later.)
I spoke with Jason about the punch. Consumers are lamenting over the price of the Circa Rolla punch. And if Myndology is to produce a punch, we all hope that it would be affordable. But in true, there are many metal moving parts to produce on this kind of punch. So take that into consideration when you look at a price of the punch.
Speaking of price, the Myndology line called the Muse has very reasonable price for a designed product. Their index card are about $2-3, comparable to Mead at office supplies. Myndology’s availability in Universities, paper supply store and on-line, give them a competitive edge. The $8 letter size notebook is comparable to Rollabind’s.
The plastic cover is more pliable or malleable, frosted both sides, in brilliant orange, and probably available in several colors like blue and red. The one on the Circa is frosted on the outside cover and smooth on the inside and more rigid. Also available is several muted tones. This is either good or bad. It’s all a matter of preference. The pages are rounded with a larger radius on the Myndology at the left margin side. The orange cover matches perfectly with the paper. Where as the Circa has a smaller radius rounded corner on the cover but on all corners and also slightly larger to accommodate the tab dividers. Again personal preference. I’m just reporting on what I see and you can decide for yourselves.
These are just first impressions. I’ll do a more through look at this later.