The Ten Faces….

March 22, 2007

The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization

Thomas Kelley

Last night I went on the leverger website and found this article about Tom Kelley and how he uses the Circa Juninor grid notebook. A friend of his suggested that he use 3×5 index cards to write because the cards allow for better organization and associative thinking. Thomas thought that 3×5 was too small for him so he went to a Junior size. The Circa system allows him to arrange and rearrange the text. What’s innovative about his method is that he uses the grid which allows him to write in portrait and landscape format. The organization is divided into ten book, each focusing on one face of innovation. The structure of the book is brilliant. Thomas suggest a new and innovative way to write a book. Start with the most compelling stores and keep adding to the different sections until a store or outline is formed.

I’ve not read the book yet but it sure will be in my List of Candidates (LOC)

Straight away I was curious about what each face stands for. A quick look at Amazon reveals some of the faces. I’m trying to think of more faces and what each of those roles mean.

  • Storyteller
  • Experimenter
  • Hurdlers
  • Collaborator
  • Care Giver

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Somewhat related: ‘Seven Lamps of Architecture’; ‘Ten Summoner’s Tales‘;

Update: 4/120/07 earlier I playfully suggest that The Canterbury Tales is somewhat related to the Ten Faces of innovation. Without having to read the book, I can surmised that it’s about the different character traits that make up a company. Well, in the Tale, there are several characters and traits, the faithful and religious Monk, The lewd Miller, and others. They travel in a company of each other and like all companies, have a mission and goal in mind, i.e. the Pilgrimage. Along the way they learn from each other. Much like a company growing together.

Circa 1-2-3

Art of Innovation



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